The Resume

Scott Schalin



Professional Overview

I have enjoyed a long career as a creative writer, editor, marketer and business owner for nearly 30 years. In the process, I have directed the creation of many online and offline properties while also managing multi-million dollar ventures. I am vastly knowledgeable in how to build and grow a business by creating uniquely profitable ways to sell both a story and a product to consumers. Throughout my business career, I have continued to apply my writing, editing and photographic skills to projects, and I now look to pursue those passions full-time.

Skills & Qualifications

  • Creative writing and photography
  • Incisive copy editing
  • Direct response marketing both on and offline
  • Highly structured organizational abilities to complete projects on time and under budget
  • Leadership that builds team confidence and strengths
  • Creating and assuring customer satisfaction
  • Increasing company profits via new revenue streams and innovative customer-acquisition strategies


SnL Consulting – 2017-Present

Managing specific aspects of several retailers to better promote their products with on and offline sales strategies including improving social media presence, emailing existing and prospective customers, writing copy and creatively directing websites, media guides and advertising.

Freelance Writer – On and Offline – 1990-Present

I have written thousands of articles on subjects as diverse as travel, music, food and socially informative exposes. Some of the periodicals that have published my work include Billboard, Daily Variety, Music Connection, BAM, RIP, Rock Beat, Hustler, Chic, and many more.

 Co-Owner & President – Herbal Groups Inc., Northridge, CA – 2002-2017

Marketing all-natural health products through multiple advertising channels – online, print, television, radio and telemarketing. I grew a small company into an annual $30 million dollar organization while directing a work force numbering over 100 people.

Co-Owner & President – Unique Marketing Partners – Fairfield, ME – 2012-2017

I was an original founder of this call center which performs both inbound and outbound direct response telemarketing and that has now grown into a multi-million dollar enterprise.

Los Angeles Restaurant Critic – Examiner Online – Los Angeles, CA – 2010-2015

Writing restaurant reviews and covering food events in a fun and festive way, I exposed the best (and sometimes worst) eateries in Los Angeles and guided readers through a culinary kaleidoscope.

Executive Website Editor – Green Bay Packers Hall of Fame – Green Bay, WI – 2011-2012

I was the original creative director and lead writer for the Green Bay Packers Hall of Fame website that connected the team’s long and colorful history to its passionate fan base.

President – Interactive Gallery – Sherman Oaks, CA – 1996-2002

This online marketing company operated many websites specializing in such disparate niches as sports, gaming and entertainment. I directed day-to-day operations, wrote and created the websites, and oversaw the online traffic-driving mechanisms. The business became a publically traded commodity when the company was purchased by cable magnet, New Frontier Media.

Editor – Larry Flynt Publications – Beverly Hills, CA – 1990-1996

I wrote, edited and conceived monthly articles and columns for many of Larry Flynt’s stable of magazines from adult-themed periodicals like Hustler and Chic to music magazines like RIP and Rock Beat.

Production Assistant – Stephen J. Cannell Productions – Hollywood, CA – 1985-1990

I closely consulted with the Executive Producers of such popular television shows as 21 Jump Street, Wiseguy, Hunter and The Commish to help with script writing, production ideas and on-set coordination.



Cal State University Northridge, Northridge, CA – Journalism major